September 28th, 2017 – Los Angeles – Last night, celebrities, influencers, TV personalities, fashion lovers, and pop culture enthusiasts all gathered at Madison Style boutique in Beverly Hills for the exclusive west coast introduction to the launch of FENTY PUMA by Rihanna’s Autumn/Winter 2017 Collection!
Guests sipped on sponsored champagne from Billionaire’s Row to beats spun by Nathalie Paris and DJ Rupp and a special performance by Australian pop star Katja Gleason. Partner TruClear Global transformed the Madison boutique’s large glass windows into a “digital canvas” by projecting live video footage from the event onto the windows.
Madison owner David Assil states, “Working with Puma on the Fenty line has been extremely rewarding. I can honestly say it has been one of my best experiences in retail in my 28 years in the business!
Celebrity Attendees included Sommer Ray (Influencer), Nicole Williams (WAGS), Shantel Jackson (E! The Platinum Life), Alexis Knapp (Pitch Perfect), Laura Govan (Basketball Wives), Asiah Collins (E! The Platinum Life), Melia Kreiling (The Last Tycoon), Katja Glieson (Singer), Sasha Gates (WAGS), Eoin Macken (The Night Shift), Naomi Grossman (American Horror Story Franchise), Ali Levine (Stylist), Mandy Jiroux (Singer), Nathalie Paris (Singer), DJ Rupp (DJ), Veronika Obeng (Second Wives Club), Eva Gutowski (Youtube Star),Lindsey Pelas (Model), Ashlee Lina (What Happens at the Abbey), , Blake Cooper Griffin (Love is All You Need), Matthew Postlethwaite (Peaky Blinders), Nick Marini (Hit The Road), Kelly Washington (Trafficked), JR Lemon (The Night Shift), Robert Bailey, Jr. (The Night Shift), Taz Saunders (Photographer), Valentino Mitaj (Singer), Marisa Saks (Millionaire Matchmaker).
Other partners included Peeks, the e-commerce enabled live video streaming platform that allows users to interact and transact with each other in real time with real currency, and Lookhu, a streaming platform that provides the highest-quality digital entertainment live, and on-demand, across multiple devices.
“There’s a lot of simple things and then a lot of complicated, more exaggerated pieces that combine really well together and that’s my favorite thing to do,” says Rihanna on her Instagram, “I’ve never been in love with a collection more than this one.”
For the third installment of her FENTY PUMA collaboration, Rihanna incorporates inspiration from American collegiate wear, classic preppy garb, school uniforms, and sporty athleisure, encompassing pieces fit for every high school archetype from jock, to goth, to bad girl. The collection was first unveiled at the National Library of France during Paris Fashion Week with the likes of Cara Delevigne, Future, Joe and Nick Jonas, and Selma Hayek in attendance. Madison is the exclusive retailer for FENTY PUMA on the west coast and the collection officially dropped the day after the event
Madison Boutique is located at 9630 Brighton Way, Beverly Hills, CA 90210