5 Ways To Get Your Website Ready For Launch
So, you worked late into the night for months, met with business partners dozens of times, and signed all the necessary papers. Now, you’re ready to start your brand-new project. Either the next few months will be easy and you won’t make any mistakes (which isn’t likely) or you’ll run into problems that are so new to you that you’ll wonder why you joined a company in the first place.
Photo by Tranmautritam: https://www.pexels.com/photo/information-sign-on-shelf-251225/
No matter how much you plan, you can’t run away from problems. But if you plan ahead, you can reduce some of the stress that comes with them. So here are some rules to follow and things to watch out for if you are getting ready to start your new project.
Have A Marketing Plan In Place
At some point, every website needs to market itself in some way. And in the beginning, marketing campaigns can make the difference between long-term success and short-term success. If you just sit around and wait for magic to happen, you might be waiting for a long time. And you might get bored if you put up a website and only two people visit it in the first week. So get ready ahead of time by collecting emails and talking to the people you want to reach. Make them interested in your product. Have a look at www.drdrone.ca for an interesting way to create marketing material.
On the day your product comes out, you should have a long list of people to email to welcome them to the team. Even giving your early adopters a special deal would help your brand get noticed.
Quality Control
Don’t lose yourself in the QA process too much. Yes, things will go badly wrong. That’s why things go wrong now on huge websites with millions of users: every software system has errors built in. Just make sure that you have a way to track down these mistakes.
Getting an informational splash page up and running months ahead of time will help you build a list of users who are interested. Don’t worry that someone will take your idea. Just get your name out there and start getting people to talk about you around the water cooler.
Obviously, tickets and bug fixes will keep you busy for a while after your launch. Try to get rid of bugs as much as possible, but don’t let CSS problems delay your launch. But if your payment system is broken and you can’t take payments, for example, you probably shouldn’t launch just yet. QA with the goal of finding the show-stopping problems. If the margins and paddings are wrong, write them down, but it’s fine to fix them after launch.
Focus On Customer Service
Again, this is very important in the beginning when things are going wrong. Your users will need a way to get in touch with you if they have problems or questions. You have to remember that even though you know everything about this product, people who land on your website have no idea where anything is or what it does.
Putting a third-party chat app on your site is the easiest and least expensive way to provide real-time customer service, and trust me, people will use it. When we first started our business, we’d spend hours a day talking to potential customers who couldn’t figure out how to use our website.
And if you can’t find a good reason to spend hours a day on chat apps, you should use non-real-time communication. These days, there are a lot of ticketing systems you can use that are free or only cost a small amount to use. I’d suggest Zendesk because it’s been around for a while and probably has more features than you’ll need for a while.
Let The Media Know
I’m not saying you should call your local news station. Even though you can do it if you want to. We’re talking about getting in touch with the relevant blogs that are all over the Internet these days. It’s always best to give a quick introduction of yourself and your company and let the product do the talking. These blogs need news content every hour, so it’s always a big plus when the news comes to them. Don’t think that you’re not interesting just because you don’t get a million unique hits a day. If you start this project thinking that you’re not “big” enough to be featured online, you’re probably right.
Pay Attention To Everything
Every time someone creates a new ticket or sends you an email, they are dropping hints about what you should be focusing your efforts on. Therefore, it is essential to maintain an open mind regarding everything in order to make progress. Today marks the beginning of your company’s operations. At this point, you should be able to determine what will work and what will not. You need to get in touch with all of your customers and reply to all of their emails as quickly as you possibly can. You should make tomorrow the day that you begin working on the things that are coming to mind right now. Tomorrow is the day.
It’s possible that when you initially launch your company, you’ll receive a flood of messages from customers, so numerous that we won’t be able to keep up. Both excellent and awful. But let’s be straightforward about it: when you turn in a job well done, no one ever acknowledges it. And each message was a genuine encouragement to keep putting in significant effort and advancing one’s skills. That organisation is in the same position as the one that did not receive any messages and has no idea how far along their project is. Therefore, pay attention to what is happening around you, pay attention to what your users have to say, and continue moving forward at the same pace that got you to launch.
