Seven Essential Tools for Online Reputation Management

Online reputation is extremely important for your business. A business cannot survive without having a good reputation attached to it. Online reputation helps your customer to know how other customers feel about you. It helps to gain the trust of your potential customer. At the same time, managing your online reputation is a huge task. It is extremely important to manage your reputation efficiently and know how and where your company is being talked about. Online Reputation management tool helps you know how many people are talking about your business, how many mentions are you getting on social media and also the kind of reviews your business is getting.

Here are seven essential tools for online reputation management:

1- Google Alerts

Google Alerts, as the name suggests, alerts you about the mentions and comments on your business. It is a free application designed by Google which is easy and simple to use. All you have to do is enter your company’s name or a keyword related to your business and Google alert will show you all the places that you have been mentioned. It also sends you an email every time a fresh content is added to your keyword. You can get a notification as soon as someone mentions your company or you can schedule to receive them once per day or week. It shows content from news sites, blogs, books and YouTube. It does not include social platforms. Google Alert does not provide you with analytics and reports.

2-Review Push

Review Push takes information from different news sites, blogs and even social media platforms like Facebook, Foursquare, Yellow pages etc. It sends you email alerts from all these websites when someone mentions your brand name. It also gives you the option to reply to your reviews directly from your emails which makes it easier for you. Review Push has a feature which lets you manage your company in different locations. You can get a store-by-store review as well as together. It also gives your different stores ranking so that you can compare and work at a specific location. It lets you know those review websites which do not have your business listed.

3- Social Mention

Social Mention is really good for that business who wants to know how their company is being talked about on the social media platforms. Your brand view in the social media world is extremely significant to your business as people rely on and trust social media reviews. Social mention gathers information from 100+ social sites including Facebook, FriendFeed, Twitter, Digg etc. It also analyzes the data and tells you the strengths, sentiments, passion and reach of your brand name. You can also customize your search by specifying the social media platforms. All the data can be transported to an excel sheet. It’s an extremely simple way to know how well your brand is performing and improve your image.

4- Review Tracker

Review Tracker is a one-stop place for everything you need to manage your online reputation. This review monitoring software provides you with insight, reports and everything else you need to know how you’re performing in the market. It also has a list of tools that would improve your reputation and help you analyze your competitors’ reputation. This helps you know where you need to work to be one step ahead of all the competitions. It also has customer satisfaction surveys, review generation and even social media marketing. You can use this tool for many locations and receive a review for each one of them separately. It helps you with your customer feedbacks and makes sure the negative reviews don’t destroy your reputation.

5- Buffer

This review management app is perfect for those businesses who need want to have a good social media reputation and interaction. Buffer manages your social media marketing. Your presence in the social media world is extremely important to keep your customer talking about you. Posting regularly on social media is a time taking tasks and you might not be able to keep up with it. Buffer lets you schedule your posts and send you reminders for the same. Your regular and repeated postings will influence your brand name. It also allows you to manage all your social media account from one place. You can also analyze your posts, interaction and engagements. You will know what kind of content is most welcomed by your customers. Buffer is also available as an app which makes it easier to analyze on the go.

6- Reputology

Reputology helps you analyze your reputation from different sources and presents them at one place. It notifies you every time someone talks about your brand. It also gives your email alerts so that you can respond to your reviews immediately and with ease. It also includes a workflow tool which analyzes your team’s responses and presents all of this in a single dashboard. It has different location analysis and also gives you a true picture of your business ranking with other competitors. You can compare the response from different locations and know which location needs more attention. Reputology is extremely efficient at handling negative reviews.

7- Sentione

Sentione is a social listening tool which provides in-depth analysis and solutions to your online reputation. Sentione reviews your brand mention on thousands of sites and let you know the current and past data. You can search for an unlimited number of keywords. It also helps you filter your keywords, reviews (negative or positive) and sites. It gives you an insight of the data it collects and also tells you the engagement that your brand produces. You can use their platform to reply to your customers and their reviews immediately.

These online reputation management tools make it easier, simpler and less time taking for you to analyze and control your business. They help you understand the how your business is performing and the decisions you need to make.